Marius Bancila’s Blog

I’m using Yahoo! mail beta, and a couple a day ago I found something intriguing: a feature called ‘Subject-O-Matique’. It is an automatical subject line generator. When you hit the subject button it inserts random (unique) titles such as:

• Eating pasta with chopsticks
• Pass the timbits!
• Space heaters make great house-warming gifts
• Boris or Brigitte?
• Astonishing feats of MENTALISM!
• holy schadenfreude batgirl
• I am the kid next door’s imaginary friend
• etc.

However, Yahoo! did not invent it. It was part of a web application called Oddpost. It was bought by Yahoo! and now they use this Subject-O-Matique feature.